The NHS requested a campaign to promote the benefits of working for the North London NHS Foundation Trust, attract new employees, and fill the hard to recruit vacancies. The advertising needed to work across all five boroughs, Barnet, Camden, Enfield, Haringey and Islington, and use the elements from their guidleines. The final materials included digital 6 sheets, bus stop adverts, internal & external bus adverts, and social media posts.